The city of Boulder is trying hard to get people to bike more, to walk more or to take the bus. They encourage RTD Eco Passes, they sponsor Bike to Work Day… but their latest campaign takes the cake for wacky. (Or cool, depending on your perspective.)
The “Driven to Drive Less” campaign — which will launch in a few weeks — will try to convince people to choose one day a week to not drive their cars based on color. Blue cars should stay at home Mondays. Silver cars should take a break Tuesdays. Red on Wednesdays… you get the idea.
The city wants to get thousands of Boulderites to participate. Would you give it a try?