Million Mile Challenge: Rocky Mountain National seeks to match $1m donation

January 13, 2010 · Posted by in Environment 

An elk in Rocky Mountain National Park | flickr photo by bardgabbard

An elk in Rocky Mountain National Park | flickr photo by bardgabbard

Want to get some exercise and help the Rocky Mountain Nature Association raise a million clams? Now’s your chance: According to the Coloradoan, somebody has gone and given the association, which promotes educational programs and operates bookstores at the park and in visitors’ centers around the state, $1 million, with a catch:

The anonymous donor pledged $1 million to the association as long as it matches the donation dollar for dollar this year.

So the association has come up with the idea of the Million Mile Challenge:

The Million Mile Challenge works like this: Members of the public pledge a specific number of miles they want to hike, bike, ski or walk anywhere in the world and match each mile with a $1 donation.

The Million Mile Challenge Web site has a signup sheet for participants and donors who pledge to help out. And it also has this semi-cheesy inspirational video that’ll seem familiar to anyone who’s ever sat in a visitor center screening room:

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